This is a real revolution for the France Bleu network created in the 2000s. From this Monday, January 6, France Bleu Gard Lozère becomes “Ici” Gard Lozère.
A return to school marked by upheaval for the thirty or so employees of France Bleu Gard Lozère. This morning, at 6 a.m. sharp, host Anthony takes the microphone… Goodbye “France Bleu” and hello “ Here Gard Lozère » ! A change of direction for the team led by Marie-Audrey Lavaud but also the 55,000 daily listeners of the radio.
« Overall, our listeners have welcomed this new name. We had encouragement. You know, we are like a family, we move forward together », underlines the director. At the radio headquarters, you can always see a few signs “ France Blue “. It will take a few more days to adapt… On the other hand, the windshield protecting the microphone has already adopted the new look: sky blue with the logo ” Ici ».
It remains to be seen why the network has transformed in 2025? “ This is the confirmation of a new shift, marking our cooperation with France 3, which already uses the name 'Ici' », explains Marie-Audrey Lavaud. A major communications campaign was launched for the occasion. Please note, however, that the antenna programs remain unchanged: “ Our new schedule remains the same, with a priority on local news, music and good humor », Specifies the management.
In the morning, don't miss the morning show, with information meetings every half hour and the guest at 7:45 a.m. At 9 a.m., place Welcome home with host Serge Delcourt. Please note that on Monday at 8:40 a.m., yours truly, Objective Garddoes his weekly press review. Happy back to school and happy new year to everyone.
