France Bleu changes its name and becomes “here”

This Monday, January 6, 5 a.m., France Bleu, the network of 44 local radio stations, changes its name and becomes “here”. This development marks the culmination of an ambitious transformation launched in 2022 and which aims to strengthen public radio's commitment to its local offering.

“here” is the media of local life: The media that lives like us, here.

“here” is:

→ A 360 media (Radio / TV / Digital)

→ A new brand for the local public broadcasting offering (Radio France and France Télévisions).

→ The reference for everything that happens in the territories and which concerns the local life of French people.

The collaboration has already started.

In 2019, 37 joint “ici matin” morning shows were launched and, since April 2022, the “ici” application has existed and ranks as the number one Radio/TV brand, with nearly 12.4 million unique visitors per month*.

*Unique visitors: Médiamétrie//NetRatings – Global Internet Audience – September 2024 vs. September 2023

And even before…

In 1980, Radio France obtained authorization to create 3 local radio stations: Fréquence Nord, Radio Mayenne and Melun FM. 29 others were created from local radio stations managed by FR3 since the end of ORTF in 1975 and 6 were created ex nihilo. The local FR3 radio stations are attached to Radio France on 1^is January 1983. Born from a desire to network the territory, the local radio was called France Bleu in 2000. There were then 38 radio stations. Today, the network has 44 local radio stations.