the essential
Return all schuss straight away to the Fairytale Journey, the holiday novelty, installed in Cahors, to serve on a platter, the magic of Christmas with its dreams and its reindeer. The numbers speak. They demonstrate success across the board… to write other lines on this animation which we will undoubtedly see again next year, with a few nuances. Very warm assessment.
Santa's bag, in Cahors, this year, contained a thousand and one surprises which, without eclipsing the pleasures of the ice rink, managed to bring balm to the hearts of the Cadurcians who were used to enjoying the pleasures of the ice rink. slide on ice. This time, we had to walk a little, wander around, escape to dream all along the magical route, Place Galdemar, which played its role of enchanter for young and old.
1,150 daily visits
Serge Munté, deputy mayor of Cahors in charge of the festivities, draws up a very satisfactory first assessment “while waiting, he says, to meet representatives of the OCA (Office of Commerce and Crafts) to find out their level of satisfaction and their possible wish to renew this animation.”
Photo DDM – Marc Salvet
We don't change a winning formula. Indeed, Serge Munté confirms that “the town of Cahors could renew this activity which recorded 26,500 visits from December 6 to 28. This translates into around 1,150 daily visits” he specifies.
“The desire for a family policy”
These figures are communicated reliably because “the security personnel positioned at the entrance to the course had a manual counter activated at each passage. This animation co-constructed with the OCA is undeniably a success in the spirit that we wanted to give it That is to say in the desire for a family policy that does not forget anyone, from the smallest to the largest. We wanted flow on that side, it’s a win.” rejoices Serge Munté. This while waiting to look at the accounting results of the businesses located around the site converted into a magical place.
8,000 people around the Grand Parade
“It will be important to know the real commercial benefits and to listen to traders in order to possibly make some changes” continues the local elected official.
It can also be proud of the population flow generated by “the Grand Parade.” That's 8,000 people in the streets to witness this spectacle which amazed the whole family.
The bet is won with animations costing 110,000 euros
Serge Munté concedes, however, that “this choice corresponded more to families and younger children than to teenagers. All of these activities, which we called Magic of Winter, included the Fairy Journey, as well as the big parade. Everything was financed by the city and the OCA around 110,000 euros.”
Photo DDM
Another bet won: creating flow in the city center to attract Cadurcians and tourists to the other charms and assets of the medieval city. So, will there be a snowball effect in 2025? A resounding effect with the addition of other surprises? No doubt. Which ones? It wouldn't be a surprise if we already lifted the veil on the contents of the next Christmas bag. Only info: Santa Claus and his reindeer are already in the Starkings Blocks. Serge Munté too.
