Director Agnès Errecarte announces, in a press release, “a business volume up 11%, more than 1000 weeks of rentals compared to 2023 and an increase in the accommodation entrusted to us for marketing. »
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In fact, in 2024, more than 90 hosts will have joined the network in the Pyrénées-Atlantiques, which is “proof of a real enthusiasm for welcoming vacationers. »
The gîte is particularly popular for meeting up during the holiday season when accommodation is too cramped to accommodate family or friends. A younger audience has also discovered the brand since Covid.
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Ultimately, this enthusiasm made it possible to overcome the drop in reservations at the beginning of July (-6%) and to compensate for it with other periods, notably the months of May and September, then the Christmas holidays, with a 67% rate. occupancy, i.e. + 6% compared to 2023.
“We have been regional planners for more than 50 years and have every intention of continuing to contribute to the maintenance of rural tourism, necessary for the economic development of its region” concludes the director, who recalls that this year is the 70th anniversary of the Gîtes de France brand which will be celebrated. .
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