Smart Fit arrives in Morocco

Smart Fit arrives in Morocco
Smart Fit arrives in Morocco

The gym chain plans to open five new gyms in Morocco this year, revealed Edgard Corona, CEO of Smart Fit, during an interview with CNN Money.

The company, which was founded around ten years ago, plans to open 300 new rooms in 2025. To guarantee its financial stability, Smart Fit is relying on a strategy of geographic diversification. “When Mexico falters a little, Brazil does well, when Brazil suffers a little, Mexico does better, and Colombia works well,” indicates Edgard Corona, highlighting the complementarity of its locations.

Read: Badr Hari reveals the price of its “Punch” rooms in Morocco

Alongside its geographic expansion, Smart Fit is diversifying its service offering. With the acquisition of Velocity, specialized in indoor cycling, the company is enriching an already substantial catalog, which notably offers yoga, pilates and functional training classes. Smart Fit also targets businesses and individuals with Total Pass, a gym aggregator which lists 21,000 establishments.

Finally, the group, which has 5 million customers, is studying the possibilities offered by new technologies, in particular artificial intelligence, to personalize training and nutritional programs.

Morocco

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