This strategic partnership aims to transform the city of Atalayoun, one of the cities included in the program of the development and enhancement project of the Marchica Lagoon site, in the province of Nador, into a tourist destination of choice combining modernity and respect for the environment, while promoting the natural and cultural heritage of the region, indicates a press release from Marchica Med.
The project provides, according to the same source, the construction of high-quality infrastructure in front of the existing marina, including a 4-star hotel of around 130 keys, premium residences and villas, as well as landscaping respecting the principles of sustainability and preservation of the local ecosystem.
For a total investment estimated at more than 800 million dirhams, this project aims to create around a hundred permanent jobs and thus constitutes an opportunity to promote the socio-economic development of the entire region, it is emphasized.
“The signing of this memorandum of understanding marks an important shift in the strategy for implementing the planning and development project for the Marchica lagoon site which will accelerate the pace of completion of this strategic project launched by His Majesty the King in 2008 and which aims to realize the Royal Vision of promoting progress and sustainable development of the entire Oriental region, while ensuring the conditions of a dignified life for its citizens”, underlined the general director of the Agency for the development of the Marchica Lagoon site and CEO of Marchica Med, Loubna Boutaleb, cited in the press release.
“The development of partnerships and the creation of significant synergies with the private sector should, in fact, make it possible, in the future, to breathe new life into socio-economic and tourist development in the region,” he said. she noted, affirming that “this partnership with HB Holding NV will make it possible to create an exemplary, modern and environmentally friendly project with significant benefits for the province of Nador and the entire region”.
For their part, Henri Broen, CEO, and Solayman Bouharrou, associated with HB Holding, cited in the same press release, considered that “our expertise in real estate and tourism development, combined with Marchica Med’s vision of sustainable development, we will make it possible to carry out a project that complies with the desired and required quality standards for the development of the Marchica lagoon and which will be a reference in terms of responsible tourism and sustainable development on the scale of the Kingdom of Morocco and Nador in particular”. The city of Atalayoun, the first born from the pearls of Marchica, is a residential and tourist resort spanning 154 hectares and offering a unique environment located between sea and land on the lagoon peninsula of the same name.
The Marchica Med company began developing the city from the launch of the project in 2008. This city has since included a 140-ring marina, an academy and a golf course, a wide choice of residences as well as various facilities. catering and entertainment. The city also includes a 5* Hotel which opened its doors in 2019, and which is the first of 4 hotels planned in the future in the city.
This new partnership is part of the implementation of Marchica Med’s development strategy, having validated, during its last Board of Directors, a medium-term action plan aimed at initiating a new phase in the management of the project and accelerating the development of the city of Atalayoun through a more active involvement of private investment in the implementation of the various components of the project.
