This brand opens its first store in Gard… and not everyone likes it

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This is a first in Gard! The Boulangerie Louise brand has just opened its first store at 688 bis route de Nîmes, in Alès. It replaces the old Pizzeria Boniciopposite the Grand Frais store. The bakery franchise created in 2010 in the North only had one store before this opening, that of Villeneuve-lès-Béziers (Hérault).

Open Monday to Sunday

The new Alès bakery will be open from Monday au SATURDAYfrom 6 a.m. to 8 p.m., and the Sundayfrom 7 a.m. to 7 p.m., as well as driveof Monday au Sundayfrom 6 a.m. to 7:30 p.m.

The Boulangerie Louise d'Ales will offer a wide range of pastries and pastries and hot bread all day long, made on site by qualified bakers, and also a range of hot and cold catering, to be enjoyed on site or to take away.

The establishment has a large dining area with 41 indoor seats and 30 outdoor seats. For those in a hurry, the drive-thru service (2 exterior terminals) allows you to be served very quickly.

14 employees

For this new opening, the northern brand has recruited 14 people for the positions of bakers, salespeople, sales managers, assistant managers, managers

The Boulangerie Louise d'Alès offers a modern and refined setting, which harmonizes perfectly with the traditional touches present to reflect the brand's commitment to honoring artisanal bread making techniques.

However, this openness is not to everyone's taste. The L214 association is even stepping up to the plate this Thursday, November 21.

A petition launched

The animal rights association has launched a petition to ask Boulangerie Louise to “provide evidence of changes to its chicken meat supplies”.

L214 specifies that the sign had engaged in 2024 to:

• Stop sourcing from chicken farms that practice extensive genetic selection,
• Put an end to the crowding of animals up to 20 individuals per m2,
• Stop the hanging of live chickens by their legs during the slaughter procedure,
• Guarantee access to the outdoors or a winter garden for chickens, for at least 20% of its supplies.

“Boulangerie Louise has, however, refused since 2020 to provide proof of its progress in favor of chickens,” the association is outraged. With this petition, we are therefore asking Boulangerie Louise to catch up and honor its commitment by publishing a report as quickly as possible. » This has already been signed more than 1,100 times.

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