New Balance continues its expansion in North Africa with the opening of its third store in Morocco.
Located on Boulevard Al Massira Al Khadra in Casablanca, this new store marks a further step in the strategic partnership between the famous American brand and “Planet Sport”. This development strengthens New Balance’s presence in the country, following the recent inauguration of a store in Marrakech earlier this month.
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This new space offers a modern and flexible shopping experience for sports and fashion lovers. In addition to the brand’s iconic products, the store aims to get involved in the local community through sporting initiatives. On the occasion of this opening, a press conference is organized to present the New Balance Run Club Casablanca (NBRC), whose official launch will take place on November 22, 2024.
The NBRC, created to encourage Moroccans to adopt running, highlights two prestigious ambassadors. Fadwa El Fassi, an international marathon runner who took part in the New York and Berlin events, and Nacer Ben Abdeljalil, the first Moroccan to have reached the summit of Everest and crossed the North Pole, embody the values of excellence and surpassing oneself that wants to promote the brand.
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During the event, Stuart Henwood, Regional Managing Director for the Middle East, Africa and India, highlighted the importance of this new outlet for New Balance. He said: “The opening of our store in Massira, in the heart of Casablanca, illustrates our commitment to strengthening ties with the local community and promoting an active lifestyle. This launch coincides with that of NBRC as part of our “Run Your Way” campaign, and we look forward to sharing the brand’s latest products and innovative initiatives with our customers. »
The inauguration will also be marked by activities celebrating Moroccan heritage, with traditional music shows and exclusive artistic creations signed by local artist Faiçal Adali.
Morocco
