We are looking for a dedicated Digital Marketing Specialist to oversee the entire digital process within our company. Your mission will be to guide our customers from their first interaction on our website (via SEM or SEO) to the act of purchase, ensuring that they optimize their user experience (UX) at each stage of the journey.
Working closely with our sales and marketing team, you will be required to formulate strategic recommendations and implement them, with the aim of improving the visibility of our brand, generating qualified leads and optimize our conversions. You will play a key role in the development and implementation of our digital growth strategy.
Main Responsibilities:
- Analyze and monitor the performance of our website in terms of search engine optimization (SEO) and online advertising (SEM), using tools such as Google Search Console, AHREFS, Google Analytics (GA4) and Google Ads.
- Identify natural and paid SEO optimization opportunities by performing in-depth analyzes of keywords, competition and market trends.
- Manage and optimize our online advertising campaigns on Google Ads and Facebook Ads, ensuring we maximize return on investment (ROI) and achieve our business objectives.
- Work closely with our web development team to improve the user experience (UX) of our website, providing optimization recommendations and overseeing their implementation.
- Track and interpret key performance indicators (KPIs), producing regular reports on digital performance and identifying opportunities for continuous improvement.
Required Skills / Experience
As an ideal candidate, you have:
- Solid experience (around 5 years) in the field of digital marketing, with proven expertise in SEO, SEM and UX.
- Excellent command of key tools and platforms including Google Search Console, Google Tag Manager, Google Analytics (GA4), Google Ads, Facebook Ads, LinkedIn Ads.
- A thorough understanding of organic and paid SEO principles, as well as best practices for customer conversion and retention.
- Demonstrated ability to analyze data, derive relevant insights and formulate evidence-based strategic recommendations.
- A strong results orientation, with attention to detail and strong organizational skills.
Required Language Skills
Given our multicultural work environment and our interactions with an international clientele, perfect command of English is essential. You will need to be able to work effectively in both official languages (French and English), with a preference for advanced English proficiency.
Benefits Offered
By joining our team, you will have the opportunity to:
- Work in a dynamic and stimulating environment, where your ideas and initiatives will be valued and encouraged.
- Collaborate with a passionate and talented team, committed to collective success and continuous innovation.
- Actively contribute to the growth and development of an expanding business, shaping its online presence and driving its commercial success.
- Benefit from competitive benefits, an attractive salary and opportunities for professional advancement within our organization.
Required profile
We are looking for a motivated and committed candidate, with a spirit of initiative and a passion for digital marketing. You are a dynamic, creative person capable of working independently, while collaborating effectively with members of your team.
You are recognized for your ability to think strategically, solve complex problems and effectively communicate your ideas and recommendations to different levels of the organization. You have a sense of responsibility, great professional rigor and a desire to always improve and innovate in your field.
If you are ready to take on this exciting challenge and contribute to the success of a growing company, we would love to meet you and learn more about your career path and career aspirations. Join us in this exciting adventure and together, let’s build the future of DE GASPÉ!
Experience:
- SEO: 3 years (Required)
- SEM: 3 years (Required)
- Position location: Hybrid
