On August 30, the brand of practical products for the home and the person will open its first store in Montpellier.
Those who know would almost jump for joy. Hema? It is a brand of products for the home and the person. A bit like Action on the range of products offered (more qualitative) and prices that are attractive to say the least. A bit like Ikea for the Scandinavian side and the design by its own teams. All this, with an approach which, according to the brand, aims to be more “durable”.
“We are designers”
“We are designers, everything is designed at home, in the Netherlands”, confides Stéphane Frenkel, general manager France of Huma. It makes : “The brand was born in 1926. Today, there are 750 stores in Europe, many of them spread across three countries: the Netherlands, Belgium and France, where we have been for fifteen years. This Wednesday, at the Part-Dieu, in Lyon, we opened our 65th store in France.”
Free Midi – FREDERIC LARDIN
Present in France for fifteen years, Huma waited for its… 66th store to launch in Montpellier. Did the brand take its time? “Montpellier is very important to us. We have been looking for a No. 1 location for five years. Montpellier is the city with the highest percentage of students. There, we found the right location in the right place .”
On the Polygone side, the arrival of this brand is also a satisfaction. Starting with Jonathan Demarquay, the sales manager. The reason is simple : “We did a survey on our social networks on which brand our customers wanted to see arrive in the shopping center. It turns out to be Hema.”
A gourmet bestseller
Huma will therefore be located on the ground floor of the Polygone, with an opening scheduled for August 30. On site, customers will be able to access the brand’s 5,000 references. Starting with the house bestseller, the brand’s best-selling item: Dutch waffles, for those with a sweet tooth.
Some new features
If Hema will arrive at the end of August, the openings of two other brands are imminent. Cosmetics Kiko and women’s ready-to-wear Lots store (inauguration on Thursday July 4) will open in the coming days.
Also note the presence in a pop-up store of Religion rugbywhich as its name suggests is aimed at fans of the Oval, with polo shirts and jerseys, instead of Timberland.
Finally, outside the Polygon, at the bottom of the escalator, on the City Ladders side, therefore Urban flower, a florist, has just set up shop in a kiosk. Inauguration this Thursday.
