The 71st edition of Cannes Lions closed on Friday with the presentation of the Lion of St Mark to Jacques Séguéla in recognition of his 60-year career with notable campaigns and with the winners of the prestigious Film category.
Jacques Séguéla – Lion of St Mark
The Film jury awarded 53 Lions including 2 Grand Prix, 9 Gold, 16 Silver and 26 Bronze.
Marcel receives a Grand Prize for the film “ The Blues Compilation » (Orange/Prodigious), which the president of the Jury, Tor Myhren, Apple VP of marketing communications, comments: “Sometimes the idea trumps everything. This is by far the best, most empowering idea in film this year. To see it is to love it, and we fell in love from the first day of the jury. » The second Grand Prize is awarded to “ Play It Safe » (Sydney Opera House/The Monkeys/Accenture Song) directed by Kim Gehrig. France gets a Silver for the movie Super (Canal+/ BETC) produced by Dario Fau (Big Productions) and a Bronze again for La Compil des Bleues (Corporate Purpose & Social Responsabilty).
L’agence Marcel
FRENCH ASSESSMENT
France is placed in sixth position (vs. 4th place in 2023). With 47 Lions obtained, France is placed behind Germany (48 prizes for 1350 registrations), Canada (57 prizes for 1257 registrations), Brazil (78 prizes for 2066 registrations), England (82 prizes for 2120 registrations). ) and the United States (234 prizes for 7,224 registrations). With its 47 prizes including 4 Grand Prix, 12 Gold, 10 Silver and 21 Bronze for 1267 registrations, France displays a conversion rate of 3.7%, with a number of works registered representing 4.7% of the total (i.e. 26 753) To be put into perspective with the United States which represents 27% of all registered cases and displays a conversion rate of 3.2% to compare with Canada which displays a conversion rate of 4.5%.
The Publicis agency
Publicis is elected Agency of the Year with 2 Grand Prix, 4 Gold, 6 Silver and 5 Bronze.
The Palme d’Or which rewards the best production company goes to Smuggler (USA), Iconoclast placed in 5th position.
