Like every year, many advertising professionals and enthusiasts meet on the Croisette for the Cannes Lions International Festival of Creativity . The 71st edition took place from June 17 to 21, 2024.
And once again, French agencies have made headlines. Publicis Conseil, ranked 2nd agency in the world in 2023, has finally collected the Grail : the title of Agency of the Year. The agency has won no less than 17 Lions including 2 Grand Prix. Marcel also stood out by winning 2 Grand Prix, and numerous Lions.
Iconoclast, TBWA, Buzzman, Publicis Luxe, BETC, Change, Havas, Steve, Ogilvy, DDB, Publicis EtNous… also brought home Lions. Zoom on the French rankings.
Publicis Conseil
This year, Publicis Conseil won everything! And for good reason, the agency won the coveted title of Agency of the Year.
- « Cars to work » – Renault
Grand Prize in Creative Commerce and Sustainable Development Goals, Gold in Direct and Creative Business Transformation, Silver in Brand Experience & Activation and Creative Strategy
- « Long lasting review » –Darty
Or en Direct, Bronze en Direct et en Brand Experience & Activation
- « Three Words » – Axa
Or en Innovation
- « Plug-inn for Business » – Renault
Argent and Creative Business, Bronze and Outdoor
- « Time-fighters program » – Renault
Bronze en Brand Experience & Activation
- « Ready to vote » – Salor Impulse
Bronze en Brand Experience & Activation
- « A true story » – Gustave Roussy
Bronze in PR
Marcel, Paris
- « Women’s football » – Orange
Grand Prix en Entertainment Lions for Sport et en Film, Or en Entertainment, PR et Social & influencer, Argent en Entertainment et Social & influencer, Bronze en PR, Social & influencer et Film.
Iconoclast, Paris
- « Madly – The Poem » – THE BLAZE
Or en Film craft (x2)
TBWA/PARIS
- « Umbrella Species » – WWF
Or en Design craft
- « The iconic playlist » – Mercedes Benz
Bronze in Audio & Radio and Media
Buzzman
- « The unnoticeable whopper » – Burger King France
Pray in Media
Publicis Luxe, Paris
- « Aya Nakamura: High Level » – Lancome
Or en Luxe & Lifestyle
BETC Paris
Money in Film
- « And the Buuuuud » – Budweiser
Bronze and Outdoor et Media
- « Rob it to get it » – Distance
Bronze and Direct
Change an FCB Alliance
Argent pour Sustainable Development Goals
Has Paris
- « Delivery Safe » – KFC France
Bronze en Outdoor et Brand Experience & Activation
- « Unique Billboards » – KFC France
Bronze and Outdoor
Steve Paris
- « Wedding » – World Vision France
Bronze en Audio & Radio
- « Unshowable » – World Vision France
Bronze en Industry craft
Ogilvy Paris
- « Eat like your avatar » – Interbev
Bronze and Entertainment
DDB Paris
- « Nurses » – Museum of the Great War
Bronze in Design
Publicis EtNous, Paris
- « Hermès, cavalier jewelry » – Hermes
Bronze en Luxe & Lifestyle
