This Thursday evening at the Musiquerie, members of the Beaune en Action (BEA) office, a merchants’ association chaired by Laurence Delvallez, invited their members for a preview viewing of the video “Long live sport in 2024”. Inspired by the excitement of the Paris 2024 Olympic Games, this initiative celebrates the dynamism and sporting spirit of the city’s economic players.
A collaborative project around sport
Fifty participating merchants took part in this video with a fresh and dynamic tone, where the balloon serves as a common thread. The merchants of Beaune, the handball club and the Beaune rugby club have joined forces to send a strong message to French athletes who are preparing to shine at the next sporting events.
A message of support and unity
Check out this video where “ our beautiful Beaune community shows all its energy, passion and unconditional support for our champions. Through familiar faces and iconic places, we show that we are all united to encourage them, relate l’association. Together, let’s make some noise so that our athletes feel our support, even hundreds of kilometers away! The whole town of Beaune is behind them ».
This project perfectly illustrates the spirit of solidarity and enthusiasm which drives the merchants and sports clubs of Beaune, united to celebrate and support the values of sport and encourage our national athletes.
Anaëlle Pelletier, photographer, and Sophie Dauny from Gentil Coquelicot, both BEA members, put their know-how at the service of the association to produce this video.
Jeannette Monarchi
React on the BEA Beaune en Action Facebook page
