Armani Beauty strengthens its identity by presenting “A Few Days in Venice”, a short film shot during the Venice Film Festival.
This documentary follows the preparations and journey of several brand ambassadors during the 81st Venice Exhibitionoffering an intimate look at their experience. Directed by Loïc Prigentthis film captures authentic moments, between backstage and the red carpet.
During the 25 minutes of the film, the celebrities reveal themselves. Camila Mendes starts your day with an espresso, Julio Pena goes in search of ice cream, while Lili Reinhart shares his thoughts on his artistic choices. As for Jackson Yeehe gives his impressions of the beauty of Venice, highlighting the unique atmosphere of the city.
For Loïc Prigent, this collaboration allows us to show another face of Armani's approach to beauty and couturewhile celebrating the brand's Italian roots. He describes this project as “immersive and authentic content” where every detail highlights the natural elegance specific to Armani.
Since 2020, luxury has increasingly relied on documentary videos to enrich their brand content and meet the growing demand for authentic and inspiring content. Recently, Maison Margiela launched “Nighthawk”, and Gucci produced a film to introduce its artistic director Sabato de Sarno.
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