the essential
The new communications manager for the city of Montauban festivals, Julie Sanchez, took up her position in September 2023. She talks about her tasks during this event and already tells us of an opportunity not to be missed for the next edition!
Julie Sanchez arrived in the Montauban town hall team in September 2023. A date which allowed her to take part in the Lantern Festival. This spring, she is participating for the first time in Montauban en scène and her mission is to take care of “all the communication of the festival,” she explains. Whether it is the media plan part, that is say advertising in local media such as posters, advertisements on Facebook, Instagram and TikTok or inserts in the press, but I also manage the entire community management part. I am also in charge of answering all questions. individuals via the website and social networks.
A mission that she carries out within a “team”, as she is keen to point out: “What I do in terms of communication would be of no use if my colleague at the ticket office did not also work on her side; and the same for the partnership part.”
Seduce young audiences
Before the event itself, the almost thirty-year-old first had to “work on the notoriety and image of the festival because this year we changed the graphic charter, she recalls. She had to be integrated and understood by the public. This seemed necessary to us because we wanted a renewal. Renewal in order to be able to reach a new target: young people! “We wanted to get away from this image of the garden only and have something more fun, fresher, younger. The idea is to have a festival dedicated to families. We want to please parents but also their children since a rap evening is dedicated to them on Thursday,” she confides.
During Montauban on stage, it will also be the young woman who will be behind all the communication on the networks and the internet: “I will really take care of the whole community management part. I will be behind my phone to make stories and posts on social networks. I will also manage the teams of photographers to produce content for now but also for next year to feed our database.
A 4-day pass will be sold blind, at an unbeatable price
The festival has barely started that we must already plan for the next edition, especially since in this form, the event will celebrate its 10e year of existence. “For this anniversary, what I can tell you exclusively is that a 4-day pass will be sold blindly, at an unbeatable price during the 4 days of the festival and beyond,” she reveals. I can tell you that for this event, we are going to pull out all the stops to bring in great names in terms of artists and that will please a lot of people!”
