On July 25, 2025, the Tour will stop in Valencia. The Valentinoise municipality intends to take advantage of this passage to perfect its showcase. Its local economy can expect renewed activity.
For the fifth time in 28 years, the madness generated by the Tour de France will pass through Valencia. Four years after the last stopover, the town of Valentin will welcome July 25, 2025 the arrival of the 17the stagewhich will leave from Bollène (Vaucluse). “It is a recognition of the dynamism and attractiveness of our region. All local stakeholders will be mobilized to ensure that this day is a great popular festival and a showcase of our landscapes and our heritage”welcomes the City of Valencia, shortly after the national announcement of the 2025 route of the Tour de France.
Indeed, this type of event is an ultra-winning combination for a municipality like Valencia in terms of visibility, given the equivalent of 2 to 4 million euros of advertising invested by the organizer ASO (Amaury Sport Organisation) to allow the tour to pass through the city.
At the same time, Valencia offers itself a great showcase, in a period when its tourism is in good shape. “We are seeing an annual increase of 15 to 20% in local tourism activity. People have changed the way they consume and go down to the beach less, they want sincere tourism and know-how”estimates Georges Rastklan, deputy for commerce, tourism and hospitality for the City of Valence.
The municipality confident in its tourist activity
In this favorable context, the Tour de France is a potential boon for the local economy. During the last visit of the tour to Valencia, in 2021, the finish of the stage attracted a huge number of visitors, between €80,000 and €120,000with in particular 4,500 people from the staff and the press following the Tour.
On this occasion, all the hotel structures in Drôme were full. In total, the City of Valencia estimated the direct financial impact on the territory at a sum greater than 1.1 million euros generated.
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For the summer of 2025, the municipality is convinced that it will do even better. “We are completely optimistic. We will break records. We are on a French event which is part of the heritage, with a craze ranging from 7 to 77 years old, even more! A Tour de France today, when it goes around , he takes the staff and journalists who arrive, who consume in town and who make the local business work in general. For business it is already the party before the party. […] There are even people who come the day before who will eat and sleep in Valencia… The hotel and catering industry is the king of the moment”continues Georges Rastklan.
A strategic arrival location
The latter also finds consistent the location of arrival of this 17e stage, which will end on Roosevelt Boulevard: “It’s perfect. It won’t block the entire city and it will leave free access to local shops”. To best prepare for the coming of the 3e sporting event the most watched behind the Olympic Games and the Football World Cup, the City of Valencia will begin a large communication campaign from next May. A press conference will take place at the start of 2025 to present the outlines of this large communication campaign, during which Valencia will gradually dress in the colors of the Tour.
