Legislative 2024 in Lot-et-Garonne: the underside of electoral propaganda at an Agen printer

Legislative 2024 in Lot-et-Garonne: the underside of electoral propaganda at an Agen printer
Legislative 2024 in Lot-et-Garonne: the underside of electoral propaganda at an Agen printer

the essential
To respond to the unanticipated demand of this electoral campaign, the company Imprimerie Graphic Sud located on the Agen Garonne Technopole is mobilizing its teams. The opportunity to take an interest in the manufacturing process of electoral materials, from envelopes to posters.

“Sunday evening, when I saw that Emmanuel Macron was going to speak, I winced.” We can very well imagine Romain Dubarry, the president and director of Imprimerie Graphic Sud (IGS), sitting up on his sofa. And when the President of the Republic announced the dissolution of the National Assembly, the Agen printer was startled: the new elections will take place in barely a month!

For a long time, Philippe Berniès then Romain Dubarry and the company IGS have been working on the elections. Envelopes, ballot papers, professions of faith, flyers, posters… The company based on TAG for three years has the know-how. But this week, she had to do something new! “Normally, we anticipate and smooth out the work over two months,” explains the entrepreneur. There, they had six days to print names and addresses on 660,000 envelopes which will contain the professions of faith and ballots of the candidates for the legislative elections of Gers and Pyrénées-Atlantiques. Those from Lot-et-Garonne will be printed in another department.

More than a million electoral forms in one week

Very quickly, the IGS company had to adapt to cope with this large, unanticipated order. “We’re doing 2/8 until this weekend. We “tinkered” with machines so that they could meet this specific need. The 17 employees really got involved. ” Thus, 15,000 envelopes are printed every hours. They will then all be handed over to the prefectures concerned, where little hands will insert the ballot papers and professions of faith of their various candidates at the beginning of next week.

IGS also produces these so-called propaganda materials. And this time, with local candidates. There are two of them who have requested assistance from the Lot-et-Garonnaise printing company via the prefecture. And, here again, the suddenness of this political moment will force Agen printers to take action at the start of next week. Between Monday and Tuesday, they will have 26 hours to produce 400,000 ballots and 200,000 professions of faith. Then, at the end of Tuesday afternoon, at the Agen convention center, they will be distributed into 100,000 envelopes before heading to the district’s mailboxes. At the same time, flyers and posters of the candidates also come out of the IGS printing house.

This large order was not planned, “but if we accepted it, it is because we are able to respond,” smiles Romain Dubarry, proud of the investment of all his employees. A dynamic and motivated team, as proof, which has just won the TAG sporting challenge.

“We don’t forget our regular customers”

If he only had this electoral material to produce, Romain Dubarry would not have had to mobilize his employees so much. But the entrepreneur couldn’t put all his other orders on hold for this particular week. “They are the ones who keep us going all year round,” underlines the former rugby player.

Leaflets, prospectuses, magazines, municipal bulletins, newspapers to label… The company’s daily life is already well-paced despite fluctuating paper prices. IGS is also energy self-sufficient thanks to the production of electricity from its solar panels on the roof, which considerably reduces its costs.

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