A philanthropic leader in the service of people and the second largest French-speaking Foundation in the country, the Fondation du CHU de Québec works to encourage generosity to convert it into a catalyst for innovation allowing the CHU to do the extraordinary. To make a difference for the health of people here, it supports the care teams at the CHU de Québec-Université Laval so that they can offer better quality medical services, contribute to research and teaching while remaining at the cutting edge of technological innovations.
Summary of the function:
By occupying this role, you will have the opportunity to contribute to the creation of a new vice-presidency at the Fondation du CHU de Québec, whose primary mission is to increase the reputation of the Foundation and amplify that of the CHU from Quebec-Laval University.
Reporting to the President and CEO, you will lead the overall communications and marketing strategy, as well as events and fundraising activities. You will have the challenge of leading the creation and deployment of a new brand image. You will also oversee the financial, human and administrative management of your vice-presidency. Under your leadership, two multidisciplinary teams will work on the various communications and marketing mandates as well as the organization’s events and fundraising activities. On a daily basis, you will have the privilege of working alongside a team committed and motivated to make a difference for people’s health. The Foundation team operates in an atmosphere of collaboration where initiatives and innovation are valued.
You will play a key role in the Foundation’s strategic decisions and will work directly with the CEO. You will also be a member of the Foundation’s management team of four people. You therefore play a key role in the organization’s strategic decisions.
Specific responsibilities and tasks
Communications and marketing
- Define and manage the overall strategic vision of communication and marketing, in alignment with the strategic plan and mission of the Foundation;
- Ensure the maintenance and promotion of the vision, values and mission of the Foundation through all communication and marketing initiatives;
- Strengthen the positioning and brand image of the organization;
- Manage the creation and deployment of a new brand image;
- Direct and supervise the strategic thinking surrounding the communication and marketing objectives and strategies (360 plan) by considering the general objectives of the Foundation and the achievement of its annual development objectives;
- Direct and supervise the development of communications and marketing strategies, particularly in terms of public relations, media promotion (print, TV, radio and Web), and digital communications;
- Supervise the design, production and quality control of communication tools, advertising placements, publications and visibility plans for partners and donors;
- Ensure strategic monitoring of trends, best practices in communication and marketing and make the necessary recommendations;
- Analyze the performance of communication and marketing initiatives and formulate strategic recommendations based on performance indicators;
Events and fundraising activities
- Define the vision and implement innovative strategies for fundraising events and activities to optimize financial results and increase stakeholder engagement;
- Supervise the development of documentation relating to events and fundraising activities such as sponsorship plans, partnership agreements and other relevant documents;
- Provide supervision of activity development committees, ensuring effective coordination and direction towards achieving set objectives.
Management and leadership
- Ensure the proper functioning and professional development of its team, made up of two directors and several advisors, train them, carry out coaching and ensure compliance with the procedures in force and the quality of the work;
- Contribute to the continuous improvement of work tools, practices and processes;
- Contribute to the activities of the management team through expertise and ideas;
- Exercise an advisory role to senior management in matters of communications, marketing, events and fundraising activities;
- Plan the human, financial and material resources of the vice-presidency and ensure compliance.
Required profile :
Experience and training:
- University education in a relevant discipline;
- A minimum of twelve (12) years of experience in communications and marketing, including ten (10) in a management position;
- Knowledge or experience in the philanthropic and/or health sector, an asset.
Skills and Abilities :
- Demonstrate a great sense of autonomy, rigor, organization and to be polyvalent;
- Have excellent communication skills and a good command of the French language, both oral and written;
- Possess leadership skills embodying the Foundation’s values: benevolence, surpassing and collaboration;
- Be strongly oriented towards achieving and exceeding results;
- Strong organizational skills and strong ability to carry out several tasks or projects simultaneously, to determine priorities and meet deadlines;
- Good analytical sense and fine strategist;
- Possess impeccable ethics, demonstrate discretion and have a concern for confidentiality;
- Demonstrate interpersonal skills in all circumstances;
- Knowledge of the Office Suite, MS and Prodon collaborative tools, an asset;
- Bilingualism (English) spoken and written, an asset
BENEFITS AND WORKING CONDITIONS:
- Flexible working schedule from Monday to Friday with the possibility of teleworking according to the policy in force (in hybrid mode, 2 days in person);
- Management style focused on people and work-life balance;
- Atmosphere of mutual aid and collaboration;
- Competitive group insurance program, including short-term disability insurance paid by the employer, dental care and telemedicine;
- group RRSP;
- 7 sick/mobile days per year;
- Competitive salary and vacation offer based on experience and according to the internal equity policy in force;
- Availability requested outside usual working hours on an occasional basis (particularly for Foundation events or during networking activities);
- Modern and bright office and access to a training room;
- Free parking.
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