With the “Hop! on the Chemin des Cantons”, the management corporation wants to encourage Estriens and tourists to travel the tourist route again or for the first time.
Five new themes available online will be added to the current offering already including the English Tea Trail, the Christmas Market Trail as well as the Barns and Covered Bridges Trail.
The Chemin des Bâtisseurs will focus on the emblematic places of the founders of the Eastern Townships, the Chemin des panoramas will explore the essential viewpoints, the Chemin du Savoir-faire will offer places which will highlight trades in the region, the Ancestral Homes Trail will offer the most beautiful infrastructures built between 1850 and 1920 and the Heritage Trail will bring together different circuits offered along the Cantons Trail.
The coordinator of Chemin des Cantons, Géraldine Lansiaux, and her colleagues unveiled the new themes at the La Memphré microbrewery in Magog. (Charles Ferron/La Tribune)
“We realized that, for the visitor, doing the 430 km could be heavy and a bit long,” explains the coordinator of the Chemin des Cantons, Géraldine Lansiaux about the new themes.
“We wanted to highlight some of our places. The part road trip of the Chemin des Cantons still works very well, but we really want to encourage people to enter our places and have a heritage experience.”
“We wanted to demonstrate that heritage is not just buildings.”
— Géraldine Lansiaux, coordinator of the Chemin des Cantons
The five themes were chosen following “internal reflection” to allow visitors to “have different types of experiences”.
“The Chemin des Cantons does not just have a promotional mission. We have a mission to encourage the community,” she also recalled during the press conference.
In the photo from left to right, Mélanie St-Pierre from Commerce Tourisme Granby region, Malika Asselin-Côté from CIBLE, Vicky Villeneuve from Tourisme Cantons-de-l’Est, Louis-Philippe Auger from l’Autre Brasserie, Géraldine Lansiaux from Chemin des Cantons and Mirco Robert from the Young Entrepreneurs of Tomorrow Club. (Charles Ferron/La Tribune)
New collaborative beer
Also present at this announcement, the Estrie Biofood Industry Council (CIBLE) took the opportunity to unveil a new regional collaborative beer.
The beer named “L’Adorée des Cantons” was born from a partnership between the Brasseurs des Cantons group and Chemin des Cantons.
Categorized as a Golden Ale, this 100% Quebec beer has a slight fruity smell, but is balanced by a sweet bitterness. The 4.5% drink “winks” to American and British heritage.
In total, eight Estrie microbreweries worked on the making of this beer, namely the Halte des Crinqués, the Refuge des Brasseurs and the Siboire in Sherbrooke, the Memphré in Magog, the Hop Station in Coaticook, L’Autre brasserie in Bedford, the Brewers from West Shefford to Bromont and Robin, natural beer to Waterloo.
