25 to 30 wine growers mobilized on Monday, November 4 in front of the Lidl store in Bagnols/Cèze, to denounce the lowered price of a liter of wine. A collective fed up while the wine profession is going through a critical period.
“The true price of good things is more expensive
»A mobilization which aims to challenge both customers and store managers: “It was a desire on our part in the agricultural and wine-growing world to alert the consumer. The Lidl brand says in its slogan “the true price of good things”. We want to tell them that the true price of good things is more expensive. We are aware of the declining purchasing power of the French, but farmers are the first victims of this vicious circle. The aim was to make mass distribution face its responsibilities ».
“Major distribution is bleeding us
»A speech that echoes the shocking slogan attached next to the barcodes “GB Balance” or even “Major distribution is bleeding us.” A firm tone but the mobilization was peaceful and took place in agreement with the director of Lidl in Bagnols/Cèze, who was attentive and “to thank the winegrowers” for coming to express themselves without damaging the products. smoothly and without wine bottles being broken, as was the case for example outside the same store in Orange. Some customers present at the time of the incident supported the wine growers by calling them “not to be stepped on to live”.
A mobilization which comes at a time of crisis for the wine sector. “They have both feet in the problem, they have cellars with stocks that the winegrowers are unable to sell. On average, we concede a drop of -30% to -70% in production “. New actions of this kind could take place “if the situation does not improve”.