The American brand, which serves chicken wings and tenders that customers can season to their liking, will open a pop-up restaurant during the Paris Olympics. Before a deployment in France?
Fried chicken wings, sporting activities and live music… The American fast-food chain Wingstop, specializing in fried chicken, will take advantage of the Olympic Games to open a pop-up restaurant in Paris, accompanied by numerous activities to create event. From July 27 to August 8, it will be located in La Caserne, in the 10th arrondissement, and will open every day from 10 a.m. to 2 a.m. “A great opportunity” to make itself known while eyes will be on the capital, recognizes Maddie Lupori, public relations manager for Wingstop. “We want to reach Parisians, but also a global audience with the Olympics.”
A springboard to deploy in France? The channel remains stingy with details on its deployment strategy, but it displays great ambitions. Founded in 1994 near Dallas, Texas, and publicly traded since 2015, Wingstop has more than 2,200 restaurants worldwide. It is still far behind the giants McDonald’s…
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