The customers of the 51 Burger King in Hauts-de-France are lucky and they owe it… to the players of Losc, the football club from Lille (North). From this Tuesday, they will be able to taste the Master Maroilles in their favorite restaurant. It will be composed of a bun, an old-fashioned mustard sauce, fried and caramelized onions, arugula and, your choice, a beef patty and its slices of bacon or a chicken fillet crisp. And, of course, in both versions, generous slices of AOP maroilles, the very fragrant northern cheese. “He’s greedy,” the Burger King France communications department is content to say.
For the record, this unprecedented launch by the fast-food brand finds its origin in the victory of the Lille football team, Losc, against Real Madrid on October 2 at the Pierre-Mauroy stadium, 1 at 0, during the second day of the Champions League. On the social network
The promise was therefore kept. “Okay, we’ll have to do it now. If we can even trust Real Madrid anymore…” the community manager protested weakly. In any case, it is a new accolade for the famous Maroilles, voted “best cheese in the world” in 2023. The finest strong cheese is produced in the departments of Nord and Aisne. For this operation, Burger King also worked with Centurion fromagers, based in Libercourt (Pas-de-Calais), in order to guarantee local AOP cheese matured for thirty-five days. Twenty tonnes have reportedly been pre-ordered and no duration has been set for the operation.
The menu, whose recommended price is 13 euros, will be supplemented locally with a maroilles sauce for the fries and a local beer, Jenlain, from Brasserie Duyck in Jenlain (North). “We have already offered burgers with cantal or Espelette pepper, but these operations were national,” indicates the communications department of Burger King France. This is the first time that we have conducted one at the regional level. We are delighted to offer it to the inhabitants of Hauts-de-France. »
To be complete, Burger King is currently offering a very popular raclette mountain Master in France. But in Maroilles, you had to think about it.
