From October 7 to 21, 2024, Paris will vibrate to the rhythm of the 50th anniversary of the famous Rubik’s Cube, with a series of captivating events.
To celebrate five decades of this iconic puzzle, Spin Masterthe current owner of the Rubik’s Cube brand, has organized a series of festivities which will take place in various Parisian locations, culminating in a giant installation at the Galeries Lafayette Champs-Élysées.
This impressive installation will house a giant cube measuring three meters high, offering immersive visual experience to all visitors. This will also be an opportunity to discover a pop-up store offering special editions and activities, including demonstrations of speedcubing and mosaic art. The event will be marked by the presence ofErnő Rubik himself, the creator of the cube, for a signing session on October 16.
A treasure hunt through Paris
Another highlight of this celebration: a treasure hunt through the streets of Paris from October 7 to 16, 2024. Enthusiasts can go in search of 50 Rubik’s Cubes signed by Ernő Rubik scattered in different districts of the capital. Every day, clues will be broadcast on the official Instagram account of Spin Master Franceinviting participants to explore Paris to unearth these treasures. Some lucky people will even have the opportunity to attend an exclusive conference given by Ernő Rubik on October 16where he will share his journey and the brand’s new innovations.
Meeting with Ernő Rubik and artistic performance
The October 16Ernő Rubik will also give a exceptional conference in Paris, offering fans a unique opportunity to meet the inventor of this cult object. This moment will end with a performance artistic of the choreographer Sadeck Berrabahknown for his works inspired by the geometric movements of the Rubik’s Cube. An opportunity to see how this object has influenced not only the world of puzzles, but also various artistic fields.
The Rubik’s Cube: a legacy of innovation
Since its creation in 1974, the Rubik’s Cube has become much more than a simple game: it is today a symbol of creativity and innovation. Through this event, Spin Master pays homage to this heritage while presenting new features such as the Rubik’s Connected and the Rubik’s Sensorywhich are aimed at a wider audience, including in particular visually impaired people.
This Parisian event, between treasure hunt and inspiring encounters, promises to captivate young and old, while celebrating the lasting influence of this object across generations. Rubik’s Cube enthusiasts, the curious, or simply lovers of Parisian culture will have the opportunity to immerse themselves in this fascinating universe.
For more details on the treasure hunt and events related to this celebration, visit the official Instagram account @SpinMasterFrance. You can also explore other exciting events on the Galeries Lafayette Champs-Élysées to enrich your stay in the City of Lights.
