A first in the Moroccan automotive sector! VOLKSWAGEN has just launched its Artificial Intelligence Digital Assistant (AÏDA), an innovation that redefines the standards of the customer experience. The brand thus continues to offer a constantly improving service, consistent with the highest levels of quality and satisfaction.
Fruit of the expertise of VOLKSWAGEN Morocco, this conversational robot is based on CHATGPT-4.o technology, the most advanced solution in the world in terms of AI, to offer a Moroccan first in the field of artificial intelligence applied to customer relations.
Indeed, by integrating CHATGPT-4.o technology into its chatbot, VOLKSWAGEN Maroc wanted to create a tool which does not just answer questions, but which engages in a real exchange with the customer, thus initiating a unique interaction. Its ability to understand and interpret complex requests allows the AÏDA chatbot to interact in a fluid, natural way, and to provide responses that are not only quick, but also remarkably precise.
In addition, AÏDA is designed to operate continuously, 24 hours a day, 7 days a week, ensuring every customer has access to instant information and immediate assistance, regardless of the day or time. and the place of his request. This permanent availability completely redefines the concept of customer service, offering a level of responsiveness and personalization never before achieved in the automotive sector in Morocco.
Chatbot multi-fonctions
Far from being a simple communication tool or technological gadget, the VOLKSWAGEN chatbot is a real hub centralizing all of customers’ information and interaction needs. Without wanting to replace human contact and direct exchange between the customer and VOLKSWAGEN Maroc employees, this chatbot can in fact fulfill several key functions, including those of commercial advisor for new vehicles, credit simulator, agent management of after-sales service requests (after-sales service) and manager of customer requests and complaints:
- As a virtual sales advisor, AÏDA helps customers navigate the VOLKSWAGEN model range, providing them with all the information they are looking for, model by model, trim by trim. It can even suggest models that meet their needs in terms of budget, use or performance.
- The integrated credit simulator gives the customer the possibility of visualizing, in a few seconds, the details of the different financing offers offered by VOLKSWAGEN Morocco, according to their own parameters of credit duration, amount financed and monthly payments.
- For questions regarding after-sales service (after-sales service), AÏDA serves as a direct point of contact, helping the customer in particular to schedule appointments for maintenance or repair operations for their vehicle.
- Finally, the integration of AÏDA with Messenger Meta allows continuous interaction on a social platform that customers use daily, thus making it easier for them to contact and exchange with the brand.
All of these innovative functions make the AÏDA chatbot a versatile assistant, capable of covering the entire customer journey, from searching for information to after-sales service, including financing and complaints. With the launch of its chatbot, VOLKSWAGEN Morocco is positioning itself at the forefront of digital transformation in the automotive sector, offering its customers unique advantages: immediate access to precise information, assistance available at any time and a simplified and enriched purchasing experience.
We are convinced that the VOLKSWAGEN Maroc chatbot, based on revolutionary technology, will transform the way our customers experience their purchasing journey, by offering them rapid, personalized assistance adapted to their needs and expectations,” underlines Youssef Touhami, director of VOLKSWAGEN Morocco.
The AÏDA chatbot can be discovered today on WhatsApp, Messenger or the VOLKSWAGEN Maroc website.
