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“The Olympics effect” did not get the better of the Louvre, still as attractive in 2024

“The Olympics effect” did not get the better of the Louvre, still as attractive in 2024
“The Olympics effect” did not get the better of the Louvre, still as attractive in 2024

The largest museum in the world welcomed 8.7 million visitors last year, an attendance almost equivalent to that of 2023. This, despite a difficult summer marked by “the very unique context of the Olympics”.

Attendance at the Louvre Museum was almost maintained in 2024, at 8.7 million visitors, despite a decrease during the summer marked by the holding of the Olympic and Paralympic Games, according to figures published Monday by the institution. The largest museum in the world « maintains (…) its attendance at the level of that of 2023 »with 8.7 million visitors (8.9 million in 2023), « in the very unique context of the 2024 Olympic and Paralympic Games »estimated the Louvre Museum in a press release sent to AFP.

In July and August, months which partly included the period during which the Paris Games were held, the museum welcomed 1.3 million visitors, a drop of 14% compared to July-August 2023. The Louvre had to close the July 25 and 26, day of the opening ceremony of the Games. However, the Olympic and Paralympic Games « offered the Louvre worldwide visibility »especially outdoors, « due to the installation of the Olympic cauldron on the Tuileries estate, which enjoyed great popular success »welcomes the museum, which highlights « good numbers all late in the season ».

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In 2024, the Louvre welcomed 77% foreign visitors, including 13% Americans and a number of Europeans (5% Italy, United Kingdom and Germany, 4% Spain). « Chinese visitors (6 % against 2.4 %) are beginning a significant return »underlines the museum. Note that 28% of visitors benefited from the free admission to the museum, which increased its prices just a year ago (22 euros for the full price).

The Orsay Museum and the Orangerie stay the course

Other museums popular with tourists: Orsay and the Orangerie welcomed 4.9 million visitors in 2024, compared to 5.07 million the previous year, according to the public establishment in a press release. Overall attendance « only dropped by 3 % compared to that of 2023, a year of record attendance. It is up more than 15 % compared to 2022 »he adds. « Summer attendance was down during the JOP (-26 % at the Musée d’Orsay compared to 2023, -22 % at the Orangerie Museum) »underlines the institution, noting however that « the audience welcomed (…) during this period was younger than usual ».

“Overall attendance only dropped by 3 % compared to that of 2023, a year of record attendance. It is up more than 15 % compared to 2022 »

Orsay Museum

2024 is notably « marked by the success of temporary exhibitions »especially Van Gogh in Auvers-sur-Oise. The last few months, with 794,000 visitors, i.e. the « best exhibition attendance since the museum opened ».

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