Raphèle Nadal”, “Gimeaux ascending bull” or “Pierre, Griffeuille, Scissors”… The punchlines do not lack imagination to revisit the Arlesian neighborhoods in a fanciful way. Damien Monteux, founder of Taco and Co., bicycles- Arlesian taxis, and Fabien Seignobos, working in communications, wanted to highlight the suburbs of Arles with humor and derision.Counter ideas on a 100% organic cotton t-shirt” and 100% puns for a brand called “Tricot de potes”.
A “friends” idea indeed. “Every time we see each other, eat together or have an aperitif, we come up with a lot of puns, jokes… We thought why not leave them on a support?“, confides the 43-year-old Arlesian. To start the adventure a few weeks ago, they decided to put Arles in the spotlight in a first series of t-shirts called “No neighborhood”. A word from spirit to highlight the specificities of the Arlesian neighborhoods.What’s funny is that in the end, there are some puns that really represent the spirit of the neighborhood. ‘Mouleyrès calme’ for a peaceful neighborhood or ‘Forum arrangé’ for the bars on Place du Forum“, smiles Damien. This is also the case for the slogan “Gimeaux ascendant bull”, a play on bullfighting-astrological puns on this district where the corrals are located to see the bulls of the Feria, as well as the bullring of the Monumental de Gimeaux.
