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The singer-designer, enlisted to everyone’s surprise as artistic director of the house’s men’s collections, presents his new creations this Tuesday. At the head of the brand with a monster salary, he has become a centerpiece of the LVMH group, to the point of overshadowing his counterpart on the women’s side, Nicolas Ghesquière.
For his debut in the big leagues of fashion, on June 20, 2023, producer Pharrell Williams played it American style, covering the cobblestones of the oldest bridge in Paris with gold, and cutting the city in two. As a symbol of the power of the luxury group, world number 1, LVMH, his employer now. We’ve never seen such a front row: from Zendaya to Beyoncé, from Rihanna and ASAP Rocky to Leonardo DiCaprio, with pianist Lang Lang live and Jay-Z, who came to rap after the show. Bernard Arnault “loved it”, slide down Avenue Montaigne, see the models walking in gold, the wearable fashion, the profusion of accessories and fetishes (including a $1 million bag), the stars everywhere and the delirious fans. The budget would have been around 70 million euros, already profitable from an image point of view with a cumulative number of views on the different platforms which exceeded one billion.
How can you get more, one year later, when his new show will take place on Tuesday June 18, at Haute Couture Fashion Week Spring-Summer 2025? The studio director of a competing company notes that“we could hardly do more big, It was his Super Bowl.” “Or else the French patrol would have had to write “Pharrell” in the Paris sky. Pharrell is an entertainer, with him, it
