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Editorial La Presse de la Manche
Published on
Oct 5, 2024 at 2:31 p.m.
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The Saturday November 2, 2024the merchants of the Cotentin de La Glacerie shopping center (delegated municipality of Cherbourg-en-Cotentin, Manche) as well as the Auchan hypermarket will have the immense pleasure of welcoming Herbert Léonard within the gallery.
“Today, Auchan is reinventing itself in order to correspond, even more than in the past, to what customers expect,” explains Lionel Vuillaume, its director.
Signing session
The singer of For pleasure will come from 2 p.m. to give a free concert and will sign dedications. This first weekend in November, it will also be present at L’Étang-Bertrand, at La Guinguette du Moulin.
“Every Saturday morning, between 8:30 a.m. and 9 a.m., we offer croissants and we talk with our customers and it is during these important and friendly moments that they express themselves. What comes up very frequently in discussions is the fact that animations are missing; this is what made us want to bring the singer Herbert Léonard,” explains Lionel Vuillaume, who adds that this event can see the light of day thanks to the very active participation of all the traders of the Center gallery Commercial Cotentin.
“We also organize “round tables”
during which customers will have the opportunity to express themselves freely regarding their desire for changes, adds the director. Our goal is to have a store that fits them 100%. Everyone realized that it was necessary to organize festive events because it is a request from customers.”
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