Published on September 18, 2024 at 11:08. / Modified on September 18, 2024 at 1:51 p.m.
A humorous video that brings together former Swiss tennis champion Roger Federer and Danish actor Mads Mikkelsen succumbing to the charms of Swiss nature in autumn: the latest video from Switzerland Tourism released last week confirms, if need be, that the latter is thinking big when it comes to promoting this season.
The campaign is mainly targeting European markets: Germany, France, Italy, the United Kingdom and the Nordic countries, explains a spokesperson for Switzerland Tourism. “Short stays, popular in autumn, are particularly accessible to this clientele from nearby markets,” he adds. This is because today, in this season as in others, the Swiss represent the most numerous tourists.
Want to read our full articles?
For CHF 29.- per month, enjoy unlimited access to our articles, without obligation!
I subscribe
Good reasons to subscribe to Le Temps:
- Unlimited access to all content available on the website.
- Unlimited access to all content available on the mobile application
- 5 item sharing package per month
- Consultation of the digital version of the newspaper from 10 p.m. the day before
- Access to supplements and T, the Temps magazine, in e-paper format
- Access to a set of exclusive benefits reserved for subscribers
Already subscribed?
Login
