European beverage group slips after US surgeon general calls for cancer warnings

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January 3, 2025 at 3:14 p.m.

Shares of European spirits makers and brewers fell Friday after the U.S. surgeon general called for alcoholic beverages to come with cancer warnings.

Alcoholic beverages should carry a label warning consumers of the cancer risks they pose, U.S. Surgeon General Vivek Murthy said in an advisory, noting that their consumption increases the risk of developing breast, colon, and liver cancers. and other forms of cancer.

Shares in the world’s top spirits maker Diageo were down some 3%, at their lowest level since mid-December at 1352 GMT, after losing as much as 4.1%.

French spirits maker Pernod Ricard, which owns Martell cognac, Mumm champagne and Absolut vodka, was down around 3.2%, while peer Remy and Italian spirits group Campari were both down approximately 3.8%.

Brewers were also hit, with Budweiser maker Anheuser-Busch InBev falling about 2%, while Heineken and Carlsberg lost between 1% and 1.5%.

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Pernod Ricard is the world leader in the production and marketing of Premium and Prestige wines and spirits. Turnover by product family is broken down as follows: – spirits and champagnes from international strategic brands (61.8%): Absolut brands (12 million cases sold in 2023/24), Jameson (10.7 million), Ballantine’s ( 8.8 million), Chivas Regal (4.7 million), Malibu (4.4 million), Ricard (4.3 million), Havana Club (3.5 million), Beefeater (3.3 million), Martell (2.2 million), The Glenlivet (1.4 million), Mumm (0.5 million), Perrier-Jouët (0.3 million) and Royal Salute (0.2 million); – spirits from local strategic brands (18.2%): brands Seagram’s, Kahlua, Olmeca, Seagram’s Gin, Ramazzotti, Imperial, Pastis 51, etc. ; – artisanal spirits from specialty brands (7.3%): brands Italicus, Lillet, Pernod, Suze, Augier, Malfy, Jefferson’s, Powers, Redbreast, etc. ; – strategic wines (3.6%): Jacob’s Creek, Kenwood, Brancott Estate, Campo Viejo, Church Road, George, St Hugo, Stoneleigh, Ysios and Wyndham brands; – others (9.1%). At the end of June 2024, the group has 94 production sites around the world. The geographical distribution of turnover is as follows: Europe (28.3%), Americas (28.8%) and others (42.9%).

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