New season, new equipment manufacturer. After many years of collaboration with Puma, Mercedes will begin a completely new one. This will link the German team to Adidas from 2025.
An unprecedented partnership since the three-band firm founded by Adolf Dasler, brother of Rudolf Dassler… founder of Puma, will enter Formula 1 for the first time in its history. “ Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a teamhighlights team principal Toto Wolff.
Adidas is an iconic brand, which shares our dedication not only to performance, with style and sophistication. This announcement is that of a revolutionary collaboration which will redefine the clothing equipment of a team and its fans in F1. We are excited to blaze this new trail and work with Adidas as we collectively strive to challenge for championships. »
This partnership between Mercedes and Adidas “ will open new perspectives in a sport where milliseconds make the difference “. The German equipment manufacturer plans to design the pilots' suits as well as those of all team members. These will be “ specially designed to meet individual needs » of these.
Note that the collaboration will extend to the general public with a range of clothing, shoes and accessories dedicated to Mercedes fans. Several limited editions are also planned throughout the year, Adidas announces.
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