Lenny Martinez won at the summit of Mont Ventoux during the last edition in 2023. Photo: X.Pereyron/LNC
Canceled in 2024 due to the Olympic Games, the CIC-Mont Ventoux should be back next June. However, for the 2025 edition, the organization faces financial problems which jeopardize the event.
The CIC-Mont Ventoux 2025 will it take place on June 17? After being removed from the calendar in 2024, the French race was due to make its comeback this year. However, the organizers are plagued by financial problems which prevent the event from taking place. “While the budget had been closed for several months, and the teams' sporting field had already been validated, the unstable and difficult economic context caught up with us. Two of our private partners have announced that they will have to withdraw, and a third will have to drop by 30%”explained Nicolas Garcerageneral director of the CIC-Mont Ventoux.
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Indeed, cycling is based on sponsorships. There is no revenue, no ticketing, no merchandising… “And, at our level, televising an event costs more to produce than the low TV rights. » Arrival at the top of Mont Ventoux also deprives the organizers of partnering with a city that would provide the means to host the race in the best possible conditions, as is regularly done in France.
The CIC-Mont Ventoux 2025 in danger…
“In complete transparency, these new elements mean that €50,000 excluding tax is currently missing to produce the race and televise it. It’s nothing, and it’s enormous at the same time,” continued Nicolas Garcera. The organizers of the CIC-Mont Ventoux are therefore looking for a new co-sponsor who can provide significant financial support while benefiting from the visibility offered by racing and cycling thanks to TV broadcasting.
Nicolas Garcera goes even further by evoking an innovative process to detect future champions on the sidelines of the CIC-Mont Ventoux if the budget could allow it. “If we were given a little more budget we would like to set up an innovative system for detecting young talents that I imagined, alongside the professional classic. France has talents, sometimes far from the federal system and clubs, (sometimes not even cyclists but practicing other sports), and nothing is done to find them and connect them to high-level sport. What if our next Olympic champions, our future winner of the Tour de France were where we didn't expect them, weren't looking for them? »
France
Cycling
