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PEOPLE – With lots of flamethrowers and the sound of Survivor of Destiny’s Child, the former “popess of influence” came out of the shadows. Magali Berdah announced on Tuesday October 8 the launch of an international agency representing 990 influencers in more than 20 countries, as seen in the video above.
“We duplicated the model of Shauna Events (the agency specializing in connecting brands and influencers that she created in 2017, editor’s note) abroad”she explained on stage at the Parisian Mogador theater where she organized a launch party in front of an audience of several hundred guests, including many influencers.
Her activity as an agent of influencer stars has been undermined for two years, notably linked to a large controversy in the media and on social networks, targeted by the rapper Booba who pointed out the misleading commercial practices of influencers.
The investigation against the business manager was dismissed, while Booba was indicted for aggravated online moral harassment and 28 Internet users were convicted in March. During the evening, Magali Berdah said she made cyberharassment her priority.
Magali Berdah lance son application d’influence
This new start desired by the businesswoman will also be based on the launch of an application for direct contact between brands and influencers called BrightMe, with international ambitions.
Sentenced in 2019 to a one-year suspended prison sentence and a ban on managing a company for five years for abuse of weakness after borrowing funds from a man suffering from Alzheimer’s disease, Magali Berdah currently faces five years in prison. imprisonment for bankruptcy and money laundering, charges linked to his former insurance brokerage activities. The judgment of the Nice criminal court is expected on November 25.
Current manager of her company, her husband Stéphane Teboul also announced that he had submitted the company’s recovery plan on Monday, October 7, “which provides for the payment of all (the) creditors”. Far from being hampered by her legal and financial problems, Magali Berdah presented herself as a “survivor”and asked 1.8 million Instagram followers “Did you really think it was over?” ». A successful comeback for his fans, which the justice system will not necessarily look favorably on.
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