The Paris court ordered the distributor to remove bottles referring to the Netflix series from its website this Tuesday, January 7.
Would Emily in Paris do Dry January? The Paris judicial court, seized in summary proceedings by the Addictions France association, ordered Carrefour on December 18, 2024 to no longer market an alcoholic cocktail from the Netflix series, AFP learned on Tuesday January 7, confirming information from The Informed. “Welcome to the wonderful world of Emily in Paris and Chamère”said the distributor on a website, putting on sale this product derived from the successful series devoted to the adventures of an American woman in France. But advertising for alcoholic products is strictly limited in France in the name of protecting public health.
She must “limit to the highlighting of informative and objective elements”such as the degree of alcohol, the composition of the product or even the “production territories” or the “olfactory and taste characteristics”explains the Paris judicial court in its interim order issued on December 18, 2024 and consulted on Tuesday by AFP. In this case, the allusions to the Netflix series have “solely intended to encourage the consumer to move towards this product”considered the French justice system which had been contacted by the Addictions France association, which carries out awareness and prevention actions for all types of addictions.
8000 euros fine
The Paris court therefore ordered Carrefour to “remove any representation of alcoholic beverages of the Chamère brand containing the mention “Emily in Paris”” on its site, and prohibits the distributor from offering for sale “alcoholic drinks of the Chamère brand bearing the words “Emily in Paris””. The distributor, who recognized a “error” to AFP on Tuesday and does not contest the sanction, was also ordered to pay a total of 8,000 euros to Addictions France, including 5,000 “in compensation for his moral damage”.
“It’s very satisfying”reacted Frank Lecas, legal manager of Addictions France, welcoming that “the judge orders the withdrawal of the sale of the product”. The association plans to“take the English company to court” producing the drink. Since October, “there were a lot of ads which were broadcast on the French networks Facebook and Instagram and which linked to the Carrefour site”explained Mr. Lecas to AFP. “If we had attacked the company in England, it would have lengthened the delays. We went as quickly as possible to cut the tree at the root, that is to say the sale and therefore at Carrefour”.
Swiss
