Strasbourg is the second city in France where the baguette is the most expensive

According to a study published by Hello Fresh, Strasbourg is the second city in France where the baguette is the most expensive with an average of 1.19 euros.

Strasbourg shares the top of the podium. The Alsatian capital is the second city in France where the baguette is the most expensive according to a study published by Hello Fresh. With an average price of 1.19 euros, it is tied with Paris in terms of price, but the capital remains ahead with a “record” price of 1.45 euros.

Bordeaux completes the podium with a baguette at 1.12 euros. With an average price of 0.97 cents, Marseille closes the ranking and occupies 10th position.

Blame it on rent and electricity

In France, the price of the baguette has seen a constant increase in recent years due to inflation. In 2001, the average price of a standard baguette was 0.66 euro cents. Between the end of 2020 and the end of 2022, a notable increase occurs, bringing the average price of the baguette to 0.93 cents, an increase of 6%. While its weight has continued to decrease, going from 300 to 250 grams.

But then, to what do we owe these high prices in Strasbourg? Fabien Bouché, manager of six brands in the area, affirms that it is the explosion in electricity prices which pushed him to revise prices upwards.

“That resulted in an invoice expense multiplied by six. So for a store like here, the invoice went from 7,000 euros to 25,000 euros,” he confides at the microphone of BFM Alsace.

“If I could have stayed at one euro, I would have stayed at one euro. But that is not possible today,” the baker later laments. In its “Les mains dans la flour” bakeries, the baguette costs 1.30 euros, or 0.11 cents than the average price in Strasbourg.

“If it’s good quality, I’m willing to pay the price.”

For his part, José Arroyo, president of the federation of bakers and pastry chefs of Bas-Rhin, believes that the fault is the rental prices. “They fluctuate between 8,000 and 15,000 euros per month,” he says.

Another argument put forward by the president: salaries. “You should know that in the Bas-Rhinois region, we pay our employees a little better than in the rest of France.”

But in the city, nothing to slow down the people of Strasbourg. “If it’s good quality, I’m ready to pay the price,” says Marc at the microphone of BFM Alsace. Another to go higher. “I will choose a baker more by the taste of the bread than the price.”