As of 1er July, supermarkets will have to inform customers when the quantity of a product has decreased without a downward price change.
As of 1er July, all French supermarkets of more than 400 square meters will have to inform their customers when a product whose quantity has decreased without a downward change in price will be put on the shelves, according to a decree from the Ministry of the Economy published in Official newspaper this Saturday.
This measure, which acknowledges the announcements made in mid-April by the government, aims to fight against “shrinkflation” – a term built on “to shrink” in English -, a consistent practice for manufacturers of consumer goods, agro-industrialists or distributors. , to reduce the quantities of products sold, rather than significantly increasing their prices, in a context where food costs have already increased by 20% in two years. This is for example the case of cereal packets, some of which have seen their weight become lighter.
Affix a label or poster
To comply with the new text in force, supermarkets will therefore be required to affix a label or a poster “ visible » And “ legible » near, or even directly on the packaging, of all products affected by “shrinkflation”. Consumers will then find the formula established by the text: “ For this product, the quantity sold increased from X to Y and its price (with precision of the unit of measurement concerned) increased by » such percentage or such amount in euros.
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Foodstuffs and non-food products marketed in a constant quantity (weight, volume) are covered by this order. On the other hand, bulk or prepackaged foodstuffs whose quantity may vary during preparation, such as those in the delicatessen section of supermarkets, are excluded.
