On 24×36.art, a whirlwind of posters to celebrate the New Popular Front

Designed by graphic designers for the legislative elections, the site 24×36.art invites volunteers to create joyful and optimistic posters for the New Popular Front. He received nearly a thousand proposals in a few days.

“QWhen our heart makes Blum » ; “Front popul’hair” ; “The Air Front is cheerful”… Since its creation on June 12, the site 24×36.art, which invites graphic designers, illustrators, photographers or ordinary citizens to invent joyful visuals to support the New Popular Front, has demonstrated an unprecedented tone in political communication. And enjoys gratifying success. From the 14th, Mathilde Larrère, the historian of revolutions, shared posters published by 24×36.art with her 120,000 X (ex-Twitter) subscribers with this comment: “This site is awesome! » Since then, the enthusiasm has not weakened. “I receive an offer every ten minutes! “, enthuses graphic designer Geoffrey Dorne, who says he obtained nearly a thousand posters in a few days.

Unrelated to a political movement, the site is not intended to support specific candidates. This citizens’ initiative was born upon the announcement of the rebirth of the Popular Front, the day after the European elections, on an idea from Mathias Rabiot, co-founder of the graphic design agency Graphéine. “We designed the graphics together. I coded it in a morning, and we opened it in five hours,” says Geoffrey Dorne. The name was found immediately: a “a nod to the Popular Front of 1936” and that of 2024. And also an allusion to the 24×36 millimeter photographic image format. A short manifesto explains the approach: “The Popular Front24, a union of all progressive, humanist and ecological forces, deserves to be accompanied by a strong visual imagination. »

Accessible on computer or mobile phone, 24×36.art is simple and practical. Participants can use a model or express themselves freely. With one click, anyone can download a poster and print it. Whether their author is famous or not, the visuals are not signed. “We don’t ask anyone for anything in terms of rights. No name, no credit, no copyright,” specifies Geoffrey Dorne. Only constraint: “We want to put forward rather positive projects, in the spirit of the cherry era, expressing dreams, hopes, with humor. » Proposals deemed aggressive or negative are therefore left aside. With 24×36.art, humanism, social justice, ecological awareness, tolerance, fraternity are at the top of the bill, and that warms the heart. There is joy…

Legislative elections of June 30 and July 7

On the evening of the European elections, Emmanuel Macron announced the dissolution of the National Assembly. Find our articles and analyzes here to understand this political earthquake.

All our articles