Less far, more “green”, cheaper … The seminars reinvent themselves in the face of business constraints

Decryption – Event agencies must compose with the wait -and -see customer. The duration of stays is reduced, but the “quest for meaning” and the ecological slope become central.

« Since the beginning of the year, it is the wait -and -see attitude that has reigned in the organization of business seminars. Customers find it difficult to decide given the context. Stéphane Abitbol, at the head of the event, which brings together more than 90 event companies, evokes the ” Budgetary errors “And the” international tensions “Who feed a” uncertain With the staff of French companies. “” In this environment, customers do not necessarily want to communicate for fear of not knowing what to say or how to say it He adds. This immobility concerns all companies, whatever their size. In several large groups (SNCF, La Poste, EDF, etc.), governance changes also slow down the organization of internal events.