While the last part of the saga Mission Impossible Arrives in theaters on May 21, the SNCF and Paramount offer an original and immersive marketing operation to travelers: from the speakers of several large stations, it is the voice of Ethan Hunt himself-at least, his French version-which challenges them.
From May 8 to 11, then on the 21st, users of the six Parisian stations as well as those of Cannes and Nice can hear an exclusive vocal message signed Jean-Philippe Puymartin, awarded doubler of Tom Cruise. The whole is preceded by the famous SNCF Jingle, immediately followed by an alert as solemn as it is cinematographic.
A large promotion campaign
“Here Ethan Hunt. Keep your luggage under surveillance. Any abandoned object could harm the smooth running of the mission. “And to conclude, in a musical atmosphere worthy of the greatest episodes of the franchise:” No mission is impossible. »»
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This initiative, relayed by BFMTV, is part of a large promotion campaign orchestrated by Paramount around The Final Reckoningpresented as the last episode of the cult saga carried by Tom Cruise since 1996. The film will be screened in preview at the Cannes Festival, out of competition, on May 14, in the presence of the actor and its favorite director Christopher McQuarrie.
