Artist manager Scooter Braun, who has worked with Justin Bieber, Ariana Grande and Demi Lovato, has announced his retirement from the music scene.
Braun shared the news in a statement posted on social media.
Instead of pursuing music management, he focused on his position as CEO of HYBE America, to which he sold his own company Ithica Holdings in 2021.
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“I’ve been fortunate to have had a ‘Forrest Gump’-like life while witnessing and participating in the journeys of some of the most extraordinarily talented people the world has ever seen,” he said. he declares.
“I was actually only 19 when I started,” he continued in his post. “So, for my entire adult life, I played the role of an arts manager on duty 24 hours a day. And for 20 years, I loved it.”
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He explained that as his children grew, his priorities changed.
“My personal life took a few hits, I realized that my children were 3 superstars that I was not ready to lose,” he revealed in writing.
Scooter Braun has two sons, Levi and Jagger, and a daughter, named Hart.
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In 2019, he became the owner of Taylor Swift’s musical works after Ithica Holdings acquired his record label, Big Machine Label Group, for $300 million.
Scooter Braun is CEO of Hybe America, a South Korean multinational entertainment company, which has managed the popular K-pop group BTS since last year.
Several of his clients, including Demi Lovato, have since parted ways with Braun.
