“Canada is not for sale”

Ontario Premier Doug Ford has been making headlines everywhere since Thursday thanks to his blue cap Canada is not for sale, he who wanted to send a strong message to President-elect Donald Trump in the States -United.

This communication strategy, reminiscent of Trump with his “Make America Great Again” cap, aims to arouse a feeling of Canadian patriotism.

In an interview on Marie-Eve Tremblay’s show on Thursday, listen to the public affairs director at Aucoin Strategy and Communication, Guillaume Houle, address the impact of this symbol and the lack of coordination in Canadian political responses to Trump.