We all know by now that Nintendo has the Switch 2 has been officially revealedproving that a lot of the rumors about its screen size, new Joy-Cons, and features seem to be true, but what I want to talk about is this sexy trailer that Nintendo unleashed on us. This doesn’t sound like much of the company’s old marketing.
First, let’s take a quick look at the Switch 2 teaser/trailer. I’m assuming you’ve seen it, but if you haven’t, you’re in for a treat!
Wow! The Nintendo 2 feels less like a toy or a hunk of plastic designed to be unbreakable (like most of the company’s older consoles) and more like a piece of modern technology. This first teaser clearly shows that Nintendo wants to make you salivate thinking about how much bigger, better and sleeker the Switch 2 is than its predecessor.
It’s also very different from Nintendo zoom in and reveal every port and button on the console. Sure, it’s done in a gimmicky way, with the new console evolving from the old one, but it’s still really cool to see Nintendo pointing out little details and saying, “Oh yeah, that’s cool, huh?” ? » I also like how each new button and port appears with a tactile movement and sound. This is some good shit.
This trailer looks more like what Apple or Sony would do to reveal a new console or device; a blank white background and super close-up shots of complex technical aspects. But then the controllers start wandering around the shiny room and we remember that this is a device made by Nintendo.
Compare this trailer to the WiiU reveal at E3.
Or the original Switch reveal eight years ago.
These trailers feature people playing on the consoles, lots of gameplay footage, more upbeat music, and both focus more on the experience than the device. For the original Switch, this approach made sense. Nintendo needed to explain its hybrid device to the world.
Now, with this sexy new teaser for the Switch 2, Nintendo no longer needs to convince the world that a hybrid console is awesome. Instead, they can show you and tease you about how much better it is than the last one. And you know what? It works for me. I will be purchasing a Switch 2 later this year.
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