McDonald’s on Tuesday formalized the launch in the United States of its highly anticipated low-price offer, called ‘McValue’, in order to revive sales that are losing momentum due to the recent surge in inflation.
The American fast food giant, which has been offering a five-dollar menu since last year, now plans to offer a second one-dollar hamburger (double cheeseburger, McChicken, etc.) for a first product purchased.
The McValue application should also allow you to benefit from a medium fry for a dollar every Friday, with a McCrispy sandwich offered to its new users.
The Chicago group, which chose actor and former wrestler John Cena to promote this new campaign, also plans to partner with 16 brands such as YouTube, American Airlines and Tinder, in order to offer other promotional offers .
The launch comes as McDonald’s has seen its sales growth slow recently as persistent inflationary pressures have dissuaded consumers from stopping by its restaurants.
In the third quarter, its comparable sales in the United States increased by only 0.3%, compared with an increase of more than 8% recorded in the third quarter of 2023.
Following these announcements, McDonald’s shares rose 0.7%, compared with a gain of around 0.4% for the Dow Jones index.
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