BFMTV/CNews, the match between the two antennas resumed with a vengeance this Monday, January 6, 2025. After “Apolline matin”, co-broadcast on RMC and RMC Story and “Face à face”, the political interview from BFMTV, Apolline de Malherbe played overtime at the head of Apolline from 9 to 10″. Between 8:54 a.m. and 9:52 a.m., the journalist, leader of the news channels on its section, brought together an average of 517.000 viewers, or 15,4% of the public and 19,6% 25-49 year olds. An encouraging score and well above the box average (336,000 viewers, 10.6% of 4+ and 11.7% of 25-49 year olds in the 2023/2024 season). The segment offers the peak audience of the day for BFMTV with 629,000 viewers at 9:36 a.m.
READ ALSO: Apolline de Malherbe gains an hour, Julie Hammett changes boxes, Alice Darfeuille switches to the weekend… Fabien Namias reveals the new BFMTV schedule
The first “20H BFM” by Maxime Switek slightly above the box average
After the failures of “20h de Ruquier” at the end of 2023 and “20h Brunet”, launched under the name “Liberté, égale, Brunet” at the start of the school year, Maxime Switek, who worked in several sections of the CMA CMG group’s news channel, launched “20H BFM”. Between 7:59 p.m. and 9:54 p.m., this new program, in which Amélie Rosique also participates, for the economy, Christophe Barbier, for politics, and Elsa Vidal for international issues, informed 258.000 viewers, or 1,3% of the public aged four and over and 1,5% 25-49 year olds. A peak was recorded at 8:20 p.m. with 373,000 viewers.
The box had retained an average of 233,000 viewers in the 2023/2024 season (1.1% of the public and 1.2% of 25-49 year olds). As an indication, the period not being the same, the premiere of “Liberté, égalité, Brunet!”, presented by Éric Brunet and Alice Darfeuille, convinced 335,000 viewers on Monday August 26, 2024 between 7:59 p.m. and 9:52 p.m. on BFMTV, i.e. 1.8% of individuals aged four and over.
READ ALSO: Gauthier Le Bret leaves “L’heure des pros” with Pascal Praud and inherits his own slot on CNews
CNews begins the week ahead of BFMTV, the update for Franceinfo
On CNews, Gauthier Le Bret, chosen to replace Julien Pasquet, on parental leave, for the presentation of “100% politique”, took his first steps in the exercise under the eyes of 274.000 viewers on average between 9:00 p.m. and 11:30 p.m., i.e. 1,4% of the public. Over the entire day, CNews came first among the news channels, attracting 3.4% of the public on average, its highest level in January 2025. BFMTV, also at its best level this month, follows with an average of 3,2%. LCI (1,8%) and Franceinfo (1,0%) bring up the rear.
