Are you wondering why TikTok has been so successful with users and why the platform has quickly matched or even surpassed Instagram in several aspects?
The answer lies in the fact that TikTok offers a superior user experience through its algorithms and processes. Indeed, the platform is capable of quickly detecting users' interests and offers an accessible interface for connection and communication. Additionally, in-app shopping is starting to attract a growing number of users.
In terms of artificial intelligence, TikTok also stands out by introducing practical features that go beyond traditional chatbots. These tools are designed to align with usage trends, rather than focusing on random creations with no real application in daily life.
Over the past month, TikTok has expanded its range of AI options by launching tools like “AI Group Shot,” allowing users to embed photos of themselves and their friends into photo templates. 'pictures.
It's a fun way to integrate AI for specific purposes, as opposed to simply generating images from generic prompts. The “AI Self” option also helps improve users’ personal experience.
For comparison, Meta also offers AI prompts with its “Imagine Yourself” tool via its chatbot. However, Meta-generated images appear less realistic and are not based on real-world representations, instead focusing on hyper-realistic creations that do not reflect concrete user experience.
Meta seems to struggle to offer AI options that truly connect to human experiences. Indeed, Meta's random prompts in its applications are often not very engaging.
The crucial difference lies in anchoring TikTok's AI choices to the community experience it wants to promote, amplified by tools that facilitate content creation, like meme generation.
Meanwhile, TikTok is also working on improving its editing and creation tools, including automated caption suggestions, which would help optimize user engagement by leveraging search trends of the application.
These new AI options aim to enrich the user experience rather than transform it into something different. This is undoubtedly one of the reasons why TikTok has been able to gain the advantage in the social media race.
As Meta continues to strive to catch up with technology trends and increase user engagement, it's clear that this approach still falls short of the intuition that other apps demonstrate.
It is legitimate to ask: “What was the last great innovation launched by Meta in its social applications that was not a simple copy of another platform?” This trend of replicability gives TikTok the advantage of novelty and relevance in the face of competition that is sometimes absent in this regard.
Takeaways
- TikTok continues to innovate with AI tools like “AI Group Shot” for more personalized creations.
- Meta's approaches to AI seem less grounded in real human experiences, emphasizing a generation that is too abstract.
- TikTok is also developing tools to improve content editing, thereby promoting user engagement.
Beyond these developments, it is interesting to ask the question of the impact of these innovations on social dynamics and online authenticity. How do users react to these new features and are they really beneficial in enriching their experience on these platforms?
