Marseille, Antibes, Nice, La Ciotat – The Comptoir National de l’Or is joining forces with 6 bakeries to win a 5 gram ingot following the purchase of a Galette des Rois.
Partnerships in Provence-Alpes-Côte d’Azur:
Marseille with bakeries: Boulangerie Montaigne, Boulangerie de Fontvieille, Boulangerie Aixoise.
Antibes with the “La Tradition” bakery.
Nice with the “J. Defforges” bakery.
La Ciotat with the “La Frabrique” bakery.
In 2024, gold has reached all-time highs, with an impressive increase of more than 30% over the year, while the record was reached on October 30, with the ounce listed at $2,789.95 (2 €656.60). In this context of growing interest in this precious metal, the Comptoir National de l’Or is renewing its original initiative to celebrate the Epiphany. After the end-of-year celebrations, on the occasion of the galette des rois, 43 bakeries in France swapped the traditional porcelain beans for gold: a return to the traditions of yesteryear.
Since January 1, 2025 and until the 31st, one winner per point of sale can win a 5 gram ingot during a competition punctuated by a draw, for a value of 445 euros*, by buying a cake. Drawing on its extensive local network (more than 90 agencies in France), Comptoir National de l’Or has established a partnership with bakeries throughout France. Their customers will be able to indulge in what is akin to a treasure hunt by participating in this competition like no other… and of great value.
A tradition from the 18th century but still relevant today
This year, the lucky kings and queens of the cake will have the opportunity to win a gold bar measuring 23.3 mm long and 14 mm wide, weighing 5 grams.
Over the centuries, the beans inserted into the pancakes have evolved: from simple legumes, they have become gold or silver coins in the wealthiest families. Inspired by this custom, the partner bakeries of the Comptoir National de l’or have already won over the last two years an authentic French 20 Francs Gold coin, called the Napoleon d’Or, and this famous 5 gram ingot of a 99.9% purity. This year, they are putting it back into play for an equivalent of 445 euros*!
Customers will be able to scan the QR code on the cake bag and/or on the flyer. They will also have the opportunity to register via the registration form on the flyer so that it can be deposited in one of the Comptoir National de l’Or agencies.
“In our Comptoir National de l’Or agencies, it is much more than a precious metal, it is a symbol of timeless value and transmission. Just like the activity of bakers, which is synonymous with celebrations and the transmission of knowledge. By offering to win a gold bar when purchasing a galette des rois, we want to make an impression by reminding people that gold goes through the ages and always retains its place, especially in 2024, where it reaches new heights. historical. It is also a unique and festive way to celebrate this moment by supporting local economic activity in the cities where we are present, while echoing an ancestral tradition.”
*As of December 31, 2024 and subject to change given changes in international gold prices.
LIST OF PARTNER BAKERIES
About the Comptoir National de l’Or:
Le Comptoir National de l’Or is a French company specializing in the purchase, sale, investment of gold and valuation of jewelry; it has offered individuals direct access to the physical gold market since 1976. The company facilitates the purchase and sale of coins or bars, gold or silver, based on gold prices in real time. Leader on the precious metals market in France, the Comptoir National de l’Or has nearly 90 agencies throughout France, and 2 in Germany. Its website Gold.fr offers a wide range of services around gold: appraisals of jewelry, precious (and non-precious) metals, purchase and sale of Gold or Silver, gold prices in real time , as well as exclusive content on the Gold and precious metals market, from our macroeconomic research department.
