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– In four French departments, sales have already started.
From Wednesday January 8 to February 4, 2025, stores will sell off their stocks during the winter sales. -20%, -30%, -50%… Everything must disappear. In four departments, promotions have already started. Meurthe-et-Moselle, Moselle, Meuse and Vosges started the period a little early. They benefit, by way of derogation, froman early start on January 2 to end on Tuesday February 4, 2025 in the evening. A helping hand which allows Lorraine traders to align with the start date of sales in Luxembourgaccording to France 3.
Before the sales start, it is better to do some scouting, compare offers and set a budget to take advantage of the best discounts. Depending on the departments, Sales start and end dates vary. But this year, bargain hunting risks being seriously disrupted by the decline in the purchasing power of the French. While constrained expenses, such as energy and food, have seen their prices soar in recent months, consumers are slowing down on pleasure purchases.
Winter sales 2025: start and end dates of promotions
Competition from ultra fast fashion
Especially since consumers are addicted to good deals, they no longer wait for sales to make their fashion purchases. Because there are more and more promotional events throughout the year. Added to this is new competition: ultra-fast fashion players, like Temu and Shein, who offer items at low prices all year round, as well as the rise of second-hand goods.
