Preserve the health of the public or rather “the interests of the treasury”? And for good reason: at the start of 2025, a new increase which mainly affects entry-level brands, known as “value”. Some packages have seen their price increase by 0.5 to 2 dirhams. Premium brands were mostly spared, according to the semi-official site Le360.ma.
The objective of these price adjustments, in line with the reform of the Internal Consumption Tax (TIC) on cigarettes, is to reduce the gap between the prices of Value (low cost) and Premium cigarettes in order to “depolarize» the market, specifies the same source.
In detail, in the entry-level brand segment, the Société Marocaine des Tabacs (SMT) increased the prices of the Gauloises and Marquise brands by 1 dirham. Fortuna prices remain unchanged.
For its part, Philip Morris International (PMI) increased the prices of L&M and Chesterfield by 2 dirhams.
For its part, Japan Tobacco International (JTI) increased the prices of Monte Carlo and LD by 2 and 1 dirham respectively.
| Reference | Price on January 1, 2025 (in DH) | bull market (en DH) |
|---|---|---|
| Casa | 29 | +1 |
| Chesterfield I | 27 | +2 |
| Chesterfield Intense | 27 | +2 |
| Chesterfield Rich | 27 | +2 |
| Chesterfield Blue | 27 | +2 |
| Chesterfield I (25. cig) | 34 | +2 |
| Marquise Intense | 28 | +1 |
| MQS FF | 27 | +1 |
| MQS Lights | 27 | +1 |
| Marquise Gold Medium | 26 | +1 |
| Marvel | 28 | +1 |
| Monte Carlo Filters | 28 | +2 |
| Monte Carlo Lights | 28 | +2 |
| Mustang | 26 | +1 |
| Signature Red | 27 | +2 |
| Signature Light | 27 | +2 |
| LD Classic | 26 | +1 |
| Classic Gauloises | 26 | +1 |
| Gauloises Fusion | 29 | +1 |
| Gauloises Red Mix | 29 | +1 |
| L&M intense | 27 | +2 |
| Sweet Gauloises | 29 | +1 |
| Gauloises Blend | 29 | +1 |
| Gauloises Blondes Generation Filters | 29 | +1 |
| Gauloises Blondes Generation Lights | 29 | +1 |
| Gauloises Limited Edition | 29 | +1 |
| LD Blue | 26 | +1 |
| L&M Lights | 29 | +2 |
| L&M FF | 29 | +2 |
| Marquise FF | 27 | +1 |
| Marquise Box FF | 26 | +1 |
| Marquise Medium | 27 | +1 |
| Marquise Menthol | 26 | +1 |
| Marquise Lights | 26 | +1 |
| Marquise Classic | 28 | +1 |
+ “Preserve the interests of the Treasury…” +
In the so-called Premium segment, the prices of the best-selling references from the Marlboro (PMI) and Winston (JTI) brands remain unchanged. On the other hand, the price of Camel (JTI) increased by 50 cents.
| Reference | Price on January 1, 2025 (in DH) | bull market (en DH) |
|---|---|---|
| Marlboro Red Beyond | 41 | +1 |
| Marlboro Beyond Blue | 41 | +1 |
| Marlboro Red KS Soft Pack | 37 | +2 |
| Camel Silver | 35 | +0,5 |
| Camel Filters | 35 | +0,5 |
| Camel Lights | 35 | +0,5 |
| Glamour Menthol | 40 | 2 |
| Glamour Pinks | 40 | 2 |
The increase in the price of a packet of cigarettes was expected by sector observers, taking into account the increase in tobacco taxes. Remember that the 2022 finance law provided for a reform of the Internal Consumption Tax (TIC) on tobacco, by setting a progressive taxation plan for the period 2022-2026.
Indeed, successive increases in the price of cigarettes over recent years have led to significant differences in tax levels depending on the different public sales prices of these products.
According to Le 360.ma “the revision of the cigarette taxation methods aims to preserve the interests of the Treasury (by ensuring additional revenue) and to reduce the substantial price gap between low-cost cigarettes and premium brands . »
According to the taxation scheme established by the 2022 finance law, the specific ICT quota should increase from 100 dirhams in 2022 to 550 dirhams in 2026. The minimum collection should rise from 710.2 dirhams in 2022 to 953 dirhams in 2026 (for a total of 1,000 cigarettes).
With 360.ma
Article19.ma
