Netflix escaped the worst. The live broadcast on December 25 of two NFL games and Beyoncé’s halftime show went pretty well. It will still be necessary to tighten a few bolts for the next retransmissions.
American football fans could fear the worst after the broadcast of the boxing match between YouTuber Jake Paul and Mike Tyson. Netflixthe official broadcaster of the event, had the greatest difficulty offering a quality stream to the tens of millions of curious people behind their screens. However, the platform has learned from its mistakes.
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Netflix was broadcasting two NFL games live on Christmas Day: the Kansas City Chiefs against the Pittsburgh Steelers, followed by the match between the Houston Texans and the Baltimore Ravens. The broadcast did not go like clockwork, there were some technical glitches: sound problem and unexpected cut-off during the pre-match broadcast, and especially a last quarter of the first match which suffered from signal problems. buffering. In other words, interruptions or slowdowns in streaming.
There were no problems for the second match and, above all, for the broadcast of the highly anticipated Beyoncé halftime show. Fans of the singer will be able to relive this moment, Netflix plans to offer the solo concert.
The broadcast of this “NFL Christmas Gameday Live” is nevertheless encouraging from a technical point of view, even if everything was not perfect. According to Netflix, a third of the spectators present on the platform this Wednesday watched the matches. The company secured the global broadcast rights to the event until 2026, for $150 million per year. She is also committed to broadcasting the next two women’s football world cups in 2027 and 2031, but only for the United States.
Last year, Netflix decided to invest in live broadcasting of sporting events, following Amazon and Apple TV+.
Update – The first audience figures have been released for the broadcast of NFL games on Netflix. Nielsen estimated that 65 million U.S. viewers watched at least a minute of both games, with each averaging more than 24 million viewers — record streaming audiences in both cases for the league. Beyoncé’s show brought together 27 million spectators.
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Source :
The Athletic
Belgium
