Eight months after its launch, the KR Strategy agency specializing in influence communication and CSR has made its mark on the Casablanca square, a launching pad for Morocco, Africa and the Middle East.
After two decades spent in the field of corporate communications, Aïcha Lebsir, former executive of Attijariwafa Bank, SAHAM and Sanlam, launched her agency, KR Strategy, at the beginning of this year. The firm aims to support organizations in managing their image, their public relations and their strategic positioning in Africa and the Middle East. KR Strategy focuses on several key areas:
* Corporate communication: definition and implementation of strategies adapted to current challenges.
* Public relations and lobbying: support in establishing solid relationships with the media and stakeholders.
* CSR and change management: integration of social responsibility policies at the heart of corporate strategies.
* Crisis management and e-reputation: anticipation and management of image-related risks.
With her experience in multicultural environments and contexts of change, Aïcha Lebsir offers tailor-made support to her clients. It emphasizes an in-depth understanding of regional dynamics and the specific needs of companies operating in competitive and changing environments. By combining local expertise and international vision, KR Strategy supports its clients in defining sustainable strategies consistent with their ambitions.
With this project, Aïcha Lebsir marks a new stage in her journey, highlighting a strategic and proactive approach to communication and influence issues in regions with high potential. With her expertise in organizational transformation and change management, Aïcha Lebsir helps leaders meet their strategic challenges by combining agility, innovation and impact. Her vision and know-how in strategic communication make her an essential ally for those who aspire to shine and influence effectively in complex and competitive environments.
